Top Key Beauty Trends in 2023

The global repercussions of 2020’s Covid-19 have been sudden and severe, leaving people with questions and feelings of being overwhelmed. Luckily, in 2023, a new era of optimism is finally beginning to emerge, and normality is being redefined.

Creativity and self-expression are making a comeback for the purpose of a positive renewal. “Green” merges with science for better sustainability and simplicity. Personalization is accelerating.

In this article, we are pleased to explore the top key beauty trends for 2023.

Pure and Simple Charm: Clean Beauty

This trend, which began in 2022 and will continue well into 2023 and beyond, is known as “clean beauty.” The environment and the conversation about how to live in a sustainable way will become much more important than they are now.

There has been an increase in the demand for skin care products that can be refilled or that produce the least amount of waste in terms of their packaging.

In fact, the goal of many manufacturers and businesses is to eliminate their reliance on plastic in favour of more environmentally friendly and sustainable recycling and alternative materials.

More and more hair care product manufacturers are looking into using solid forms, like shampoo paste and conditioner paste, which have less or no water and are more concentrated.

Niacinamide is the key active ingredient that has established itself as an essential component of the forthcoming 2023 beauty trends. There are a wide variety of facial serums and high dose concentrates available presently, making this category’s choices extremely diverse.

Niacinamide is a derivative of vitamin B3. When applied to the skin on a consistent basis, it has the potential to improve one’s complexion.

The antioxidant capabilities guard the skin against damage caused by free radicals and prevent premature ageing of the skin. In addition, niacinamide has been shown to be able to boost the body’s natural creation of collagen, which, in turn, results in the skin becoming more elastic and firm.

In addition, the miraculous active component is very gentle on the skin and can be used by people with all different types of skin and for practically every skin issue. If you want to lessen the appearance of dark circles under the eyes or hyperpigmentation, niacinamide is the best choice for you.


In the past two years, everyone has learned through the Covid-19 outbreak that less is more. This philosophy is known as “skinimalism.” People were able to make it through the pandemic without certain types of cosmetics, such as lipsticks and eyeliners, and with significantly fewer items to keep their complexion glowing and healthy.

This trend will continue to be built on naturalness in 2023, which will involve avoiding the use of products that aren’t necessary and focusing on our natural attractiveness.

In addition to putting on makeup, taking care of your skin is an important part of the skinimalism style. This includes placing more emphasis on product quality than quantity.


Because of the eyebrows’ significant impact on our ability to convey emotion through our faces, many of us devoted a significant amount of effort and time to shape them into the arch that best suited our preferences.

This is no longer the case, and browlifting is quickly becoming one of the most popular cosmetic procedures. This makes it one of the fastest-growing beauty trends for 2023.

What exactly is a browlift? Using chemical treatments, the hairs are combed into the proper form, and then they are secured with an adhesive that is water-soluble.

The end result is something similar to a permanent wave for the eyebrows. This technique makes styling simpler and can last for between 6 and 8 weeks. The good news is that anyone can perform browlifting on their own; all you need is a browlifting kit with detailed instructions.


There is no doubt that electrolytes are going to be one of the most significant beauty trends in 2023. Minerals like magnesium, calcium, potassium, and sodium are examples of electrolytes.

Most importantly, they help keep the skin’s natural balance and moisture, and treat and prevent dry skin. Electrolytes can now be found in a wide range of skincare products, such as creams, serums, and sprays.

Electrolytes can have a variety of impacts on the skin, and it all depends on the mineral that they come from.

Magnesium, for example, has been shown to be effective at treating acne and blemishes and helping the skin’s barrier regenerate. On the other hand, potassium keeps the skin moist and helps new skin cells grow.


These days, customers want to feel like they have some say in what they buy. These smart customers have the ability to put an end to “claim washing” regarding product performance and green credentials.

So, brands will have to be open and honest about everything, from where their products come from to how they are made. They will also have to make scientific information clear, easy to find, and simple enough for anyone to understand.

For businesses looking to establish their own branded cosmetic products, please feel free to schedule an appointment with our cosmetic OEM product specialists for a full consultation.

Ori Bionature Sdn Bhd is a leading cosmetic contract manufacturer (a.k.a. OEM cosmetic manufacturer) in Southeast Asia. We manufacture cosmetic OEM products for various cosmetic brands across the world.

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