If you are looking to buy liquid makeup you might be confused by all the options available on the market. It seems there is an option for every job from trying to correct skin tone to covering blackheads and looking younger.

So how do you know which one to buy?

OEM cosmetic products come in many types and the options are endless. If you want to decipher the makeup code and learn which one is the best for you, keep reading as you are about to discover the differences between each of these similar makeup formulas.

Let’s begin!

Foundation

For fuller coverage, go for a foundation. Foundation works to correct skin tone and hide blemishes. These days private label cosmetics offer light foundations in the form of mineral makeup that make your skin look fresh and natural leaving behind the thick and cakey look on the skin.

You should notice that the foundation has a thicker consistency than tinted moisturizers. You have the option to choose from all different skin tones but look for the one closest to your skin tone so it blends easily in your face. You can use foundation every day or just for a special occasion.

Tinted Moisturizer

If you want minimal coverage your best option is a tinted moisturizer. A tinted moisturizer is just a moisturizer with a hint of colour. It will provide little coverage.

To use it, simply apply the product with your fingertips as you would with face lotion. You can also use a brush if you want a more exact application. For extra-dry skin, you can use a tinted moisturizer over your regular moisturizer for a flawless base. A perfect way to achieve a radiant natural look.

BB Creams

BB creams are cosmetics OEM products that combine SPF, primer and anti-ageing ingredients. They offer light to medium coverage. You can use a BB cream instead of foundation, but if you want your face to look flawless you should stick with using foundation as it covers better.

Your best option is to have both BB cream and foundation in your makeup bag. A BB cream will cover, care and protect your skin while a foundation is just designed to correct skin tone and provide coverage. That being said a good skincare routine is very important so that you have a great base to work with.

BB creams offer a lot of benefits including:

• Anti-ageing ingredients such as antioxidants
• Anti-redness ingredients
• Help with acne

A BB cream provides more skincare than foundation and more coverage than a tinted moisturizer.

When to use a BB Cream?

• You want a light to medium coverage
• You want a natural look
• You need a light tint with anti-ageing benefits
• If you have oily skin, look for an oil-free BB cream

CC Creams

Private label cosmetics also offer “colour correcting” or CC creams. The job of CC creams is to correct skin tone. They target eruptions, redness, pale or dull skin complexions. These creams also help with hyperpigmentation, melasma, age spots and scarrings.

CC creams are perfect to neutralize and correct your skin tone as they use light-diffusing particles. Some CC creams can help you slow down the ageing process as they have ingredients to reduce fine lines and wrinkles. You can find some with SPF protection.

Additionally, CC creams are lighter than BB creams and they provide lighter and more luminous coverage as well. CC creams provide your face with a more natural glow with a medium to light coverage while correcting your skin tone and softening imperfections.

A great way to use them is under the foundation if you want more coverage. They are also recommended for people with oily skin as it is lighter and your skin won’t appear as cakey.

When to use a CC Cream?

• Even out your skin tone
• Light coverage while still hiding imperfections
• Natural look with anti-ageing benefits
• Oily-skin

The Bottom Line

Finally, regardless if you use BB cream, CC cream or foundation, the key is to find the best colour shade for you. The best way to find out which colour to use is to look at the tone and undertone of your skin. If somehow you have chosen a lighter shade you can still use contour and bronzer to make it more natural and match your skin tone better.

Remember, every skin colour is beautiful and BB creams, CC creams and foundations are used to correct the colour not change it. For more information about many other types of makeup, feel free to get in touch with our professionals.