If you are running a cosmetic business or are thinking about starting your own cosmetic brand, you should know that the sensitive skincare product market is expected to grow in the next five years. There is an escalating demand for face creams, sunscreens, and body lotions across Malaysia.
Are you looking for ways to expand your cosmetic or beauty business? If so, providing options to people with skin issues is a wise move.
What Is Sensitive Skin?
First and foremost, cosmetic manufacturers and sellers must understand what sensitive skin is in order to provide the right products.
People with sensitive skin have a wide variety of skin issues such as rosacea, eczema, and allergies that produce burning, itching, redness, and peeling. Although anyone can sometimes have a skin reaction to a product or ingredient, people with delicate skin have persistent issues.
How To Take Care Of Sensitive Skin
For people with sensitive skin, it is challenging to find products that will soothe and hydrate their skin without making their skin red, tight, itchy, and uncomfortable.
Thus for OEM factories in Malaysia and around the world that manufacture skin care products, it is important to offer gentle exfoliation products and sunscreen as well. Additionally, these products should be labelled with words such as “for sensitive skin” or “hypoallergenic” so that users know that the ingredients used are an excellent option for people with delicate skin.
Moreover, OEM cosmetic manufacturers in Malaysia should know that sensitive skin customers are looking for products that are more skin-friendly and contain just a few ingredients and little or no fragrance.
Apart from the above mentioned, people with sensitive skin usually avoid products containing the following:
- Antibacterial or deodorant ingredients
- Retinoids or alpha-hydroxy acids
Products For Sensitive Skins
1. Facial Cleanser
To manufacture facial cleanser for hypersensitive skin, OEM manufacturers in Malaysia need to make sure that the cleanser does not contain SLS or sodium lauryl sulfate, which can irritate the skin.
2. Facial Mists
Cosmetic manufacturers should keep in mind that facial mists are widely used to hydrate, soothe, and revive skin throughout the day, especially by people with sensitive skin, as they can use them over makeup.
People with sensitive skin should use sunscreen that contains zinc oxide and titanium oxide instead of chemical sunscreens. Oxybenzone (benzophenone-3), the most widely used UVA blocking agent, is also the most common cause of sunscreen-induced photoallergic contact dermatitis.
People with sensitive skin are looking for moisturizers that contain ingredients such as hyaluronic acid and dimethicone to help keep skin hydrated. Glycerin, propylene glycol, proteins, and urea attract water to the skin. Moreover, lanolin, mineral oil, and petrolatum are able to lock in moisture.
Exfoliation is an essential part of any skincare routine. However, for people with delicate skin, it is important to use an extremely gentle product, such as:
- Jojoba beads
- Pumice crystals
6. Anti-ageing Products
There are many types of anti-ageing products on the market that can help the skin look healthy and young. A great ingredient for sensitive skin is ceramides, as they are good if you are prone to eczema. Moreover, collagen, one of the most important proteins in your skin is vital when it comes to keeping your skin strong and firm.
Let’s not forget Glycolic Acid, which boosts the level of both collagen and elastin in the skin (although it can sometimes irritate people with delicate skin, so be careful).
The Bottom Line
All in all, OEM cosmetic manufacturers in Malaysia should provide people with more delicate skin with products that do not contain:
- Ammonium lauryl sulfate
- Sodium lauryl sulfate
- Apricot kernels
Are you running a beauty or cosmetic business? Do your products cater to the sensitive skin market? There is no denying that people with sensitive skin present a vast market. To develop your own products and sell to these vast market, feel free to get in touch with us for a free consultation.