Smart cosmetics entrepreneurs are always on the lookout for the next big thing to help them grow their brand. Nevertheless, 2022 is only a month away, so it’s time to start planning for the coming year.
Cosmetic entrepreneurs need to know what ingredients their target customers are searching for in a product before they start producing or submitting their product idea to an OEM cosmetic manufacturer.
With that in mind, here are the top ten cosmetic ingredient trends for 2022.
1. Chlorophyll
The return of inky green liquid chlorophyll can be credited to TikTok.
TikTokers turned to the health supplement for its alleged immune-boosting, liver cleansing, and skin-loving advantages, and it became a viral craze.
The number of searches has increased by 317% over the previous year, indicating that interest in chlorophyll isn’t going away anytime soon.
2. Postbiotics
Prebiotics and probiotics have had their moment in the limelight. It’s now time for postbiotics to make an appearance on our cosmetic shelves.
Unlike prebiotics and probiotics, postbiotics have gained popularity in topical form as a result of skincare products emphasizing their capacity to decrease inflammation, protect against pollution, and improve the skin microbiome.
The number of searches online for products with this ingredient has increased by 228% over the previous year.
3. Pyrrolidone Carboxylic Acid (PCA)
The cosmetics business loves acids with abbreviations (like AHA, BHA, PHA, HA). Pyrolidone carboxylic acid is the most recent to gain popularity (PCA).
PCA is a natural moisture factor derived from amino acids and a naturally occurring component of human skin. It’s used to help the skin retain hydrated by attracting moisture from the air.
The number of searches has increased by 122% over the previous year.
4. Bakuchiol
Bakuchiol, also known as a retinol alternative or ‘plant-based retinol,’ has grown in popularity over the last year and is expected to continue.
The antioxidant ingredient present in the Psoralea corylifolia plant has seen a 102% increase in searches over the previous year.
It’s ideal for skin types that can’t take harsher retinols, as well as pregnant or nursing mothers.
5. Winter Cherry
Winter cherry, also known as ashwagandha or Indian ginseng, is an antioxidant-rich herb with a long history of usage in Ayurvedic medicine.
To help prevent hyperpigmentation, fine wrinkles, and uneven skin, the powerful herb is utilized in both cosmetics and oral supplements. The number of searches has increased by 100% over the previous year.
6. Volcanic Ash
Volcanic ash is being promoted for its ‘purifying’ and ‘detoxifying’ capabilities, after the success of charcoal masks and oil-absorbing pore strips.
It possesses antibacterial minerals and exfoliating properties, making it ideal for oily and acne-prone skin. It has up to 15 thousand weekly searches on average, up 62% from the previous year.
7. Makgeolli
Makgeolli is gaining popularity as a topical skincare treatment and supplement, drawing inspiration from old East Asian practices. It’s a rice wine that’s been created with rice, water, and nuruk, a fermentation starter.
Natural rice extract can be applied directly to the skin to nourish it and help prevent age spots. One bottle of makgeolli provides the same amount of probiotics as 100 cups of yoghurt and is high in amino acids and vitamin B when consumed.
Searches are up 50% from the previous year, while social engagement is over 4000%.
8. Tulip
Although botanical beauty is having a moment, the tulip is still a relatively unknown element. Tulips have a lot of growth factors and a hormone called auxin in them.
These factors work together to stimulate cell regeneration, which helps to repair and develop tissues all over the body. It also works well as a humectant.
The number of searches is increased 23% over last year, averaging 228K each week.
9. CBD
Cannabidiol (CBD) has witnessed tremendous growth in international markets, and this trend is only expected to continue.
It’s popular as a topical and ingestible substance because of its high antioxidant effects and studies that suggest it helps to relieve pain and inflammation.
CBD became accessible to Australians as an over-the-counter alternative in low dosages from the start of 2021.
Stronger medications are still only available with a doctor’s prescription.
The number of searches has increased by 11%, resulting in an average of 344k weekly searches.
10. Probiotics
Unlike postbiotics, which have gained popularity in skincare, probiotics have remained a popular supplement choice, with interest expected to grow in the next year.
Probiotics stimulate the development of healthy ceramides, which provide a protective barrier against environmental harm and irritation while also locking in moisture.
Social interaction is up 85% year over year, with 200k weekly searches representing an increase of 8%.
In Closing
As a cosmetic entrepreneur, staying on top of the most popular, trending ingredients in the industry will help you plan for questions from customers and ensure you have the products they’ll need in store.
Talk to an OEM cosmetic manufacturer to help you develop products around some of these ingredients to satisfy the needs of your customers as we enter 2022.
