In 2024, the dietary supplement demand will keep evolving, driven by consumer preferences, health-conscious choices, and innovations in the nutraceutical industry.

In this article, we are pleased to reveal the upcoming dietary supplement trends that will shape the market in 2024, exploring a wide range of categories from immune support to beauty-from-within.

Let’s get started.

1. CBD Dietary Supplements for Mental Well-Being

As mental health is given great importance, consumers are turning to natural solutions, with CBD supplements gaining popularity for their potential to alleviate anxiety and depression. Additionally, dietary supplements enriched with mood-boosting vitamins like B12 and vitamin D are becoming popular. 

Vitamin B12 aids the brain in serotonin production, a chemical regulating mood, while vitamin D deficiencies are linked to depression. The holistic approach of these supplements aligns with the growing emphasis on mental well-being.

2. Sleep Support Dietary Supplements 

Post Covid-19, as people are well aware of the importance of good sleep and stress management, the demand for sleep support supplements is surging. Products like sleep gummies containing magnesium and melatonin are gaining popularity. 

Magnesium aids in promoting deep, restorative sleep by maintaining healthy levels of the neurotransmitter GABA, while melatonin regulates the sleep-wake cycle. These supplements offer users an effective way to enhance sleep quality, addressing a critical aspect of overall well-being. 

3. Immune Support Dietary Supplements

In the wake of the pandemic, health-conscious consumers are prioritizing immune support more than ever. The demand for dietary supplements rich in immunity-boosting elements such as vitamin C, vitamin D, zinc, and magnesium is on the rise. Vitamin C acts as a potent antioxidant, fortifying the body’s natural defenses, while vitamin D plays a crucial role in immune system function. 

Zinc and magnesium contribute to immune cell function and a healthy immune response. Additionally, probiotic supplements are gaining popularity for their numerous benefits, supporting gut health, skin, and heart health. 

4. Mushroom Supplements: Harnessing the Power of Natural Immunity Boosters

As more health-conscious consumers prioritize a healthy immune system, mushroom supplements are gaining popularity for their many health benefits, including immunity-boosting and anti-inflammatory properties. The appeal lies in their natural sourcing, aligning with the increasing consumer demand for organic and clean-label products. 

Health and fitness brands can respond swiftly to this trend by sourcing mushroom supplements from private label manufacturers, capitalizing on their growing popularity.

5. Collagen Dietary Supplements for Beauty and Joint Health

Collagen supplements are experiencing a surge in popularity due to their versatile benefits. Collagen, a protein abundant in the body, supports skin health by reducing wrinkles and dryness. It also plays a role in maintaining joint integrity, making it a valuable supplement for a diverse consumer base. 

The collagen trend is projected to continue, making it a worthwhile consideration for health supplement manufacturers.

6. Vegan Dietary Supplements

With the increasing adoption of the vegan lifestyle, there is a parallel demand for vegan-friendly dietary supplements. These supplements address nutritional gaps that can arise from a vegan diet, providing essential elements like Vitamin B12, iron, calcium, and omega-3 fatty acids. 

As consumers become more conscious about their choices, the market for vegan versions of popular dietary supplements is set to expand in 2024, ensuring that individuals following a vegan lifestyle can maintain optimal nutritional intake.

7. Eye Health Supplements for Modern-day Eye Challenges

With the rise in screen time in the digital age, eye health supplements have become more important than ever. These supplements, rich in antioxidants like lutein and zeaxanthin, protect eyes from the harmful effects of blue light and aging. Incorporating eye health supplements into product lines allows brands to cater to a growing consumer need, reinforcing their commitment to overall wellness.

8. Bone Health Supplements for the Aging Population

Bone health supplements, enriched with calcium and vitamin D, continue to be staple trends. As the global population ages, the demand for these supplements is set to rise. Health and fitness brands, through private label supplement manufacturers, can seize this opportunity to meet the increasing demand for high-quality bone health supplements, positioning their brands as advocates for holistic wellness.

9. Vitamin & Nutraceutical Gummies: A Fun and Convenient Form of Supplementation

The popularity of gummies as a supplement form has witnessed significant growth. Vitamin & Nutraceutical Gummies offer a tasty and easy way to absorb essential vitamins and nutrients. With appeal across age groups, these gummies are a versatile addition to any product line, providing an enjoyable alternative to traditional supplement forms. 

Moreover, the convenience of gummies contribute to their widespread acceptance in the market.

10. Supplements for Libido & Sexual Wellness

The supplement trends for libido and sexual wellness are experiencing significant growth, reflecting a societal shift towards open discussions around sexual health. These supplements offer potential benefits such as enhanced performance and increased energy. 

Brands venturing into this niche can cater to a vibrant and growing market, establishing themselves as comprehensive health and wellness providers.

All in All 

The dietary supplement industry in 2024 is dynamic, with consumers seeking holistic solutions for their health and wellness needs. The trends mentioned above provide insights into the evolving preferences of health-conscious individuals. 

Brands and manufacturers can capitalize on these trends by aligning their product offerings with consumer demands, thereby ensuring sustained growth in the competitive dietary supplement market.  

Bear in mind that in this fast-expanding industry, adaptability and innovation are key, and health and fitness brands that stay ahead of the curve will be able to stay competitive by meeting the latest consumer demand. 

To start your own dietary supplement brand, get in touch with our OEM dietary supplement specialist for a full consultation. Ori Bionature Sdn Bhd specializes in the manufacturing of OEM dietary supplements. We collaborate with various dietary supplement brands and companies across the world.