These days there are many types of dietary supplements that provide nutrients that may not be consumed in sufficient quantities in our daily life.
But what exactly is a dietary supplement?
A dietary supplement is created to supply nutrients, like vitamins, minerals, fatty acids, amino acids, botanicals, etc. They are also called food supplement or nutritional supplement.
There are more than 50,000 dietary supplements available on the market today. Are you thinking about using OEM dietary supplement for your business? If you are, here is a guide on the types of supplements you can develop and how to go about it.
These are the main groups of dietary supplements you may want to consider:
- Vitamins and Co Vitamins
- Essential Minerals
- Essential Fatty Acids
- Essential Amino Acids
Vitamins and Minerals
Around 97% of people take vitamins and minerals. Of these people, the most popular types of vitamins and minerals taken include:
- Multivitamins (75%)
- Vitamin D (30%)
- Calcium (24%)
- Vitamin C (24%) and
- Vitamin B/B Complex (21%)
Special Dietary Supplements
Around 43% of people are reported using some kind of dietary supplement. Of these especial dietary supplements, 19% are Omega 3 fatty acids, which include fish oil supplements.
Other popular special dietary supplements are:
- Fiber (12%)
- Probiotics (10%)
- Glucosamine/Chondroitin (10%) and
- CoQ10 (7%)
Herbals and Botanicals
Around 26% of people use herbal and botanicals, with the most common one being green tea. People who use herbal and botanicals consume:
- Garlic (7%)
- Cranberry (6%)
- Echinacea (5%) and
- Ginseng (5%)
Sports Nutrition and Weight Management
About 19% of people consume sports and weight management supplements. The most common type of dietary supplement is protein (10%), followed by energy drinks and gels (7%), garcinia cambogia (4%), green coffee (3%) and hydration drinks and gels (3%).
With this data in mind, one is more equipped in starting his own dietary supplement company. There are a few things to consider before you decide to go for OEM dietary supplements.
As you can see from above, there are a variety of options on the supplement market. Thus before you start your private label product, it is recommended to identify your customers. Define who you want to target, for example, people trying to lose weight, gain muscle mass, improve memory or people with specific nutritional deficiencies.
If you want to be successful in your business, find out the competition you will be facing. Understand your competition in the sales of dietary supplements, brainstore how you can improve the product and learn who your target customers are.
If you want to OEM dietary supplements, you need to learn the science behind. There are many OEM dietary manufacturers that can help you with that. But you need to constantly review the latest scientific studies on supplements to create your own tests.
OEM Dietary Supplements Manufacturers
If you are serious about creating your private label, find a good supplement manufacturer with a good reputation. There are three things to consider when evaluating a dietary supplement manufacturer:
Ask other customers. Check out the reviews. Make sure the OEM manufacturer makes consistently good products.
Verify that the supplier are compliant with all the government regulations for dietary supplements. Check if the manufacturer provides good quality products that have been approved. In Malaysia, you should check of the OEM manufacturer is able to produce Halal dietary supplements.
We all want a good price but it is important to find a balance between price, quality and reputation. So check out different OEM dietary Supplement Manufacturers and find the one that gives you the best quality at the best price possible.
Finally, create demand for your dietary supplements. It is hard for a new supplement company to find retailers who will sell their supplements. So you will need to smartly advertise your products. Going online is a good option.
Take your time to create a professional looking label with accurate information. Creating information brochures with your products can let customers to learn more about your dietary supplements.