When it comes to cosmetics, most of us tend to lean more towards international brands but did you know that there are over 27 local Malaysian cosmetic manufacturers that offer the same good quality products?
You might know a couple of brands here but let’s dive deep and discover other hidden gems local cosmetics has to offer.
Undeniably one of the OG Malaysian cosmetic brands is Elianto. Be it makeup, skincare, haircare or even personal care products, this is one brand that offers quality products at a reasonable price.
2. Duck Cosmetics
dUck cosmetics is the new addition to the lifestyle brand dUck that offers new and trendy scarves, cosmetics, stationeries, bags and other home & living objects.
Established by popular blogger turn entrepreneur Vivy Yusof, dUck made its debut on May 2014 and is fast expanding.
3. NITA Cosmetics
Hypoallergenic and cruelty-free, NITA Cosmetics is 100% Malaysian made to ensure the best quality of cosmetics.
Founded by Aznita Azman in 2016, this Kuala Lumpur based brand has products ranging from foundations to lipsticks that a lot of locals love.
Definity one of the popular celebrity makeup, Simplisiti was founded by Malaysian singer Dato’ Sri Siti Nurhaliza Tarudin in the year 2010, its loaded with a range of products from makeup brushes to cosmetics, and even fragrances.
5. Fame cosmetics
Notorious for their lightweight lipsticks and eyeshadows, Fame Cosmetics has also come up with their own skincare range too! Fame was founded in 2015 by 3 Malaysian bloggers who decided to share their love for makeup with the world and the rest is history.
For many, SILKYGIRL has redefined the standards of Malaysian cosmetics. Launched in 2005, the Malaysian cosmetic brand has been in the market for over a decade and is marketed at over 5,000 cosmetics counters in the ASEAN Region.
7. Chique Cosmetics
Launched in April 2016 by Qistina Kamarulzam and Firdaus Mohamad, Chique cosmetics produces makeup that is enriched with Shea Butter, Vitamin E, almond oil and other nourishing ingredients.
8. Velvet Vanity Cosmetics
Branded for the young (and the young at heart), Velvet Vanity is a fun and ultra-modern makeup brand. The Kuala Lumpur based brand uses local cosmetic manufacturers and is guaranteed to be 100% vegan and cruelty-free.
9. SO.LEK Cosmetics
SO.LEK cosmetics was launched by the brother-sister duo Dahlia Nadirah and Luqman Hakim. Each product has a unique Malaysian name that is traditional and charming. SO.LEK focuses more on providing natural-looking colours that are suitable for everyday use.
10. Breena Beauty
Famous for its lightweight liquid lipsticks, Breena Beauty is one of the most popular Malaysian cosmetic brands in the market. Found in 2014, the line offers makeup products and high-quality tools for their consumers.
11. Sugarbelle Cosmetic
Sugarbelle is one of a few Halal, Wuduk-friendly cosmetic manufacturers in Malaysia that offers a colourful range of products. The brand aims to provide modern Muslimah with makeup products to look ever beautiful and graceful.
12. Pretty Suci
Another Halal beauty product that’s made in Malaysia is Prettysuci. Committed to making Halal cosmetics fun and accessible, they offer a range of items for hair, face, body and other personal care.
13. Orkid Cosmetics
A cosmetic line that is Halal, vegan and cruelty-free is the Orkid Cosmetics. Going to the extent of having its own cosmetic OEM product to ensure the best quality, Orkid Cosmetics is proudly born and bred in Malaysia.
14. Obsess Cosmetics
With its signature baby pink packaging, Obsess Cosmetics is a Malaysian Cosmetic brand that was launched in 2016. Due to high demand, the line was expanded in 2018 to include makeup products such as mascara, blusher and eyeshadow.
Known for being a Wuduk friendly product, Nurraysa has been wowing the Muslim community for quite some time. Not only does the brand focus on cosmetics that are manufactured in Malaysia, but they also aim to create more women entrepreneurs locally.
16. Sorfina Hal
From astonishing lip colours to nourishing mascara lines, Sorfina Hal cosmetic products are formulated with natural ingredients and is free from nasties like parabens, phthalates and sodium lauryl sulphate. Halal and Solat-friendly, this brand is among the top picks for Muslim women in Malaysia.
17. Thrill cosmetics
Another celebrity found makeup brand is Thrill. Found by Sarimah Ibrahim whose been in the Malaysian entertainment industry for over 2 decades, the line offers cushion foundations and compact powders with their own formula that is rich in natural ingredients.
18. Stage Cosmetics
Found in 2008 by professional makeup artists, Stage Cosmetics is a Malaysian brand that gives you international quality when it comes to their products. From pro tools to pigmented products, the brand can be used for all ages and all faces.
19. CanCans Handmade
Specifically catering for dark-skinned Malaysian women, CanCan mainly conducts their business via Facebook. Founded in 2015, the brand has been producing a wide range of shades that are suitable for all skin tones.
20. Zhuco Cosmetics
A unique indie brand from North Borneo, Malaysia, Zhuco offers a range of products that are ideal for effortless everyday glam. Some of their most popular cosmetics are rainbow highlighters and liquid lipsticks.
Despite being a bath & shower brand, WUNDERBATH also produce their own vegan lip balm! Available in a tinted formula, these lip balms are one of their best selling items. If you’re lucky enough, you might even get to try some in local flavours like Ais Kacang and Cendol too!
Found by Prof. Dr Coco Alex Yeoh who is renowned in the facial art industry, Empro aims to help everyone mastered the art of shaping eyebrows based on the shape of their face, eyes, skin tone as well as bone structure.
23. Shade Dough
One of the unique brands on the list is Zahara. Not only do they have vegan and cruelty-free makeup products, but they also provide a range of highly pigmented, breathable nail polish! Ideal for individuals that perform Wuduk.
25. Glam x Beauty
Glam x Beauty is definitely bound to bing on some glam to your everyday makeup looks. Providing mattes, shimmers and even glitter eye shadows, this is one brand that knows how to step up their game in the market.
Offering many cosmetic brands, including their famous Ferrarossa range of products Beautyhearts is a platform where you can find a variety of products at a reasonable price.
27. Forest Colour
The unique feature of Forest Colour is that it’s advertised as an anti-ageing cosmetic line to give you a youthful look. With the tagline “Herbal, Innovative and Halal” Forest Colour is a brand that offers innovative cosmetics at an affordable price.
When you inspect closely, you’ll realise that the reason why these brands can afford to produce international quality products at such a reasonable price is that most if not all of them have their own cosmetic OEM product.
This way they get to control the product quality as well as the materials used.
Plan on launching your own cosmetic or skincare line? If yes, you can always get in touch with Ori Bionature Malaysia to make your dream a