Selling private label products these days is a great business, mainly because selling them is easier than ever. With social media exploding, you can offer your private label products to a wider audience.
For example, Facebook and Twitter have developed tools and services to help entrepreneurs in their journey. Right now the power of social media is so strong that it is an essential part of any marketing strategy to use it to gain awareness for their brands.
But what exactly is a Private Label Product?
Private label products are also known as phantom brands because they are usually
manufactured by OEM.
OEM refers to “Original Equipment Manufacturer”. It just means someone is the original manufacturer of a given product. In fact, OEM can manufacture almost everything from food, cosmetics, dietary supplements, to web hosting.
As a seller, you put your logo on the product and sell it under your own brand. At first, it may seem a little difficult but once you are all set up, you can generate a steady income.
No matter what products you are selling, you can benefit from promoting your brand via social media.
But how can you do it?
Great Content
It is very important to supply great, high quality content. If you do this, your audience will grow. Once your audience grows your content will be liked or followed, but most importantly, shared.
Before you post any content, ask yourself these questions:
- Is my content interesting?
- Does my content provide value?
- Will I read the post if I was a third party?
Remember you need to give your audience a reason to share and like your content.
High Quality Images
Remember the old saying: an image is worth a thousand words. Images are the core of social media.
Make sure you take good high quality photos of your private label product. For example, if you are selling a cosmetic OEM product, make sure the photos really illustrate the color, shape and quality of it.
Facebook, Twitter, Pinterest, and Instagram will help distribute your photos.
Keep in mind that Pinterest is responsible for 23% of all social media purchases.
It is a good idea to post at least one image every day. But make sure you use the right dimension for every platform.
If possible, hire a professional photographer to take photos of your private label products. This way your photos will look awesome, and you can also use them to create a physical catalogue to show offline.
Mention other Brands
If you want to find people who are interested in your private label, consider mentioning influencers related to your industry.
For example, if you are selling OEM dietary supplements, find the movers and shakers and mention them in your social media content. This way many will notice your private label product and share your content with their followers.
Videos
Don’t forget about videos. Social media is more than just photos; using small videos works very well. You can use videos to show how to use your private label product or the benefits.
Instagram is one of the best and most powerful social media platforms. Use it to promote your brand in any industry: fitness, cosmetic, food, fashion, etc. If you use Instagram the right way, you can spread awareness of your private label.
Finally, remember social media is a great way to communicate with your target audience and receive feedback directly from them. So take some time to answer the comments and questions they leave. It is a great opportunity to learn what your customers really want.
Keep the communication open with your followers and they will be more willingly to share your contents and spread awareness of your private label business.