Get ready for a beauty industry revolution like never before, fueled by the incredible power of generative AI. Artificial intelligence is rapidly reshaping the landscape, unlocking a whole new level of creativity and productivity. Whether you’re a beauty enthusiast or a professional in the field, AI is set to supercharge everything we do.
Picture this: virtual try-ons that let you test out different hairstyles and colors with ease. But that’s not all—AI goes beyond the surface and identifies your perfect coloring for every aspect of your beauty routine, freeing you from outdated color categories and biased opinions.
The following are some of the early examples of AI adoption in the beauty industry.
Personalized Product Recommendations: Mercari’s Merchat AI
In April 2023, peer-to-peer marketplace Mercari introduced a shopping assistant called Merchat AI, which utilizes ChatGPT. By engaging with customers through prompts and follow-up questions, Merchat AI gains insights into their preferences regarding brands, colors, and styles. Based on these inputs, it provides tailored product recommendations.
Innovative Ad Campaigns: Revolve’s Generative Art Approach
Fashion retailer Revolve employed generative art tools to create an imaginative ad campaign in April 2023. This innovative approach allowed Revolve to execute a campaign that would have otherwise been challenging to realize.
Interactive Fashion Assistant: Zalando’s ChatGPT-powered Solution
German e-tailer Zalando began testing a “fashion assistant” powered by ChatGPT in April 2023. This virtual assistant, available on the Zalando app and website, enhances the shopping experience by providing intuitive and natural responses to customer queries and needs.
Blended Photoshoots: Prada Beauty’s Creative Fusion
During April and May of 2023, Prada Beauty captivated its Instagram followers by showcasing fragrance bottle images created through a unique blend of photography by Johann Besse and manipulation using generative AI.
These captivating images served as a visual representation of Prada Beauty’s creativity and experimentation with technology in the realm of fragrance promotion.
Design with Dall-E: Cala’s Innovative Supply Chain Tool
In January 2023, supply chain startup Cala introduced a cutting-edge tool that incorporates Dall-E technology. This tool allows users to input prompts and receive design suggestions. They can then preview the designs as illustrations or photorealistic depictions and make adjustments before physically producing the final product.
AI-Optimized Product Descriptions: Adore Me’s SEO Strategy
Lingerie brand Adore Me, recently acquired by Victoria’s Secret, has utilized a proprietary generative AI tool for crafting SEO-optimized product descriptions. This approach has significantly reduced the time spent on copywriting, saving approximately 30 hours per month. Moreover, it has resulted in a notable 40% increase in non-branded organic traffic.
Customized E-Commerce Models: LS&Co’s Partnership with Lalaland.ai
In March 2023, LS&Co, the parent company of Levi’s, announced a partnership with digital fashion studio Lalaland.ai. This collaboration aims to explore the potential of utilizing customized, AI-generated models to showcase online products on a broader range and variety of individuals.
AI-Generated Runway Imagery: Rachel Koukal’s Inclusive Collection
Graphic designer and art director Rachel Koukal showcased her collection, “Soft Apocalypse,” during AI Fashion Week in April 2023. Utilizing the software Midjourney, Koukal’s designs prioritize inclusivity by being adaptable to various sizes and body types.
Creative Prompts for Makeup Artistry: Lisa Eldridge’s Experience
Renowned makeup artist Lisa Eldridge sought inspiration from ChatGPT to design a makeup look in April 2023. Following the AI’s instructions, including product shades and application techniques, Eldridge embraced novel suggestions, including unreleased products and unexplored techniques.
Customization through AI Chat: Threekit’s ThreekitGPT
In April 2023, Threekit, a 3D product creation company, launched ThreekitGPT. This tool empowers product customization through AI chat, seamlessly integrated with a brand’s product catalog. In-house designers and customers can utilize this tool to personalize products within the brand’s capabilities.
Voice-Enabled Smart Glasses: Lucyd’s Innovation by Innovative Eyewear Inc.
In April 2023, Innovative Eyewear Inc., known for manufacturing smart eyewear for Lucyd, Nautica, and Eddie Bauer, introduced a collection of 15 smart glasses styles under the Lucyd label. These smart glasses are enhanced with ChatGPT technology, enabling wearers to interact with the glasses using microphones and stereo speakers connected to ChatGPT.
In addition to listening to music and making calls, users can ask questions and receive answers through this voice assistant feature.
The impact of Generative AI on the beauty industry cannot be overstated. It has opened up a world of possibilities, empowering individuals to explore their creativity and find personalized beauty solutions. As this technology continues to evolve, we can expect a future where beauty is truly redefined, making it an exciting time to be part of this industry.
For businesses looking to establish their own brand in the beauty industry, please feel free to schedule an appointment with our private label cosmetics specialists for a full consultation.
Ori Bionature Sdn Bhd is a leading OEM cosmetic manufacturer or cosmetic contract manufacturer in Southeast Asia. We manufacture private label cosmetics products for many brands in Malaysia and across the globe.